The most important part of your website(and what to write there)...

Your website is your 24/7 sales guy. Your entire business may be at the mercy of its ability to turn your website visitors into customers.

But the average website converts ONLY about 2% of its visitors. That's a terrible sales guy there. But the good news is small correct changes on your website can skyrocket your sales.

Let's breakdown some helpful stats:

☑️ Using Visual Content: Using videos on landing pages can boost conversions by 86%.

☑️ Implement Multi-Step Forms: Using multi-step forms can lead to a 300% increase in conversions.

☑️ Personalize Calls-to-Action (CTAs): Personalized CTAs can convert 42% more visitors than generic ones.

☑️ Adding Authority and Social Proof: Adding customer testimonials and security badges can boost conversions by up to 30%.


Now, if you're looking to improve your website conversion rate, read on...

You have to start with the most important part of your website—The Headline. You headline, preheading and subheading should tell people your OFFER. The more appealing your offer, the more your sales—it's that simple.

Generally speaking, the Above The Fold section is the most important section. It's everything people see on their screen when they land on your website—before they scroll.

You should meticulously work on this section until it's perfect. This is because, your website visitors will spend most of their time looking at this section. Here a checklist for you:

☑️ state your compelling offer using your headline
☑️ keep a 'relevant' call to action in this section
☑️ add authority and better a social proof

You want to eliminate confusion for any potential customer. You want to make it as easy to possible to take the next action.