The Art of persuading your customers to buy

If you're struggling persuade your customers to buy, you want to check this out...

People read things they're interested in. And ignore everything else. You're reading this because you're curious or interested in this. So will your customers.

If your offer is compelling enough, they will pay attention. And you will have more algorithmic reach. But if your offer is not compelling enough, it'll be ignored.

This is true for your content, ads, landing pages and even video sales letters.

Here's how to make your offer compelling and interesting to your customers: I'll use Alex Hormozi's value equation to show this:

Value = Dream Outcome x Perceived likelihood of achievement/(Time delay x Effort & Sacrifice)

You want to:
☑️ increase the outcome their expecting. E.g: adding bonuses and discounts.
☑️ increase the perceived likelihood your customers will get what you're promising. E.g: by showing them testimonials from your past customers and demonstrating your authority in that field by showing them awards you've been given, etc.
☑️ Then reduce the time delay in their minds: E.g: by telling them exactly how long it will take.
☑️ reduce the effort they have to put to get that outcome. E.g: offer a total done for you service, bring the product to them (like Amazon).

Let's use this to transform the offer of a rental car service business from a Weak Offer to a Strong Offer.

Weak Offer: Rent a BMW for $99.9/day.

Strong Offer: Drive a BMW 3 Series for just $99/day—delivered to your door, hassle-free. Join 100s of happy customers saving time and money with us! Book today and get $10 in free gas. Plus, if we're ever late, you get $10 in credits!


PS: Can you spot the value equation elements added?