How "Free" can make you more money—with examples...
How "Free" can make you more money—with examples...
PS: just adding "free" to your ad headlines could multiply your readership.
"Free" is so powerful that there are Government regulations around it—around free giveaways. People just can't control themselves when they see the word "free".
But you've been abandoning this gem of a weapon in your advertising. Not good.
Let's solve that...
The fundamental way of attracting people(customers) is by giving something valuable. But if you give it away for free, you'll attract several times more potential customers..
Let's see this practically across industries:
☑️ You can give a free solution to a multi step problem. E.g: you can help home sellers clean their homes for free. Then charge them to get a buyer.
☑️ You can give a free thing that will make them want more. E.g: a course seller can give a free 1 hour introductory course to his longer, more detailed paid course.
☑️ You can give a free sample of your product to customers: Here, your product must sell itself. You'll get a lot of orders. See them as potential long term customers—begging for a chance to try your product. See the cost as advertising cost.
☑️ You can give a free quotation (cost estimation) of the service to clients. This is very popular in the home services industry—a proof that it still works.
PS: If everyone is giving this offer, you have to improve your offer with more bonuses or something new.
"The free stuff is costly!" Yes, it's called Advertising Cost. And if you do it well, it will more than pay for itself.
Perhaps the number #1 reason advertisers love using "free" is because—it's the cheapest way of getting customers.
People love free things. They can't get enough of it. So you can get perhaps 5x more people to read your ad or use your free thing or consume your free resources—without increasing your advertising budget.
This will translate into more people purchasing your paid stuff—potentially 5x-ing your sales. Infact, it has become industry standard with strategies like using Lead magnets now standardized.